Monday, 16 September 2013

Product Mix

Angry Birds started off as one game but now they have expanded their product mix to offer several different games. If we consider their product line they have mobile games, pc games, console games. Their product depth is also quite vast for all of these categories. Following is the product depth for the product line mobile games:
















Angry Birds keeps introducing new games and keeps adding to their product mix so that customers feel that they are being offered something new and different and it keeps their interest levels up so that they may download more.

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