Saturday, 28 September 2013

Distribution

Distribution takes place through intermediaries called channels. These channels make the product available to the consumers for consumption.
Angry Birds is gaming app that requires a platform to be played on. This platform could either be a mobile smartphone device with an operating system like iOS, Android, Symbian etc. or it could be a pc or it can even be played on a web browser like chrome. Since the app needs a platform to be played on, the best way for distribution of the app is through the app stores of all these platforms, and that is exactly what Rovio does.
Angry Birds is available on the following mobile and desktop through the following channels:




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