Consumer Behavior

Consumer Behavior is the study of how individuals, groups, and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

A consumer's buying behavior is influenced by cultural, social, and personal factors. Cultural factors exert the broadest and deepest influence.

The following are some of the reasons for the popularity of the Angry Birds mobile game franchise:

• Simplicity of gameplay
• Spirit of competition
• Success or failure if you win or lose a level
• Cheap to download thus customer satisfaction
• Good graphics and sound

Angry Birds debuted in 2009 and has been downloaded over 300 million times. It’s on track to reach 1 billion downloads in the not too distant future. And here’s where it gets shocking- people play Angry Birds 200 million minutes per day. The following image gives a breakdown of the psychology behind why consumers buy and play Angry Birds.