Integrated Marketing Communications (IMC): Marketing Communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell and IMC is the marketing communications plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency, and maximum communication impact.
Marketing Communications can be either ATL (above the line) that caters to the mass like televison, radio, newspapers etc. or BTL (below the line) that caters to a niche audience like buzz (word of mouth), sales promotion, direct marketing etc.
Angry Birds main form of promotion is through use of social media. They have an extremely popular facebook page which has over 25 million likes as well as a twitter with about 6 million followers.
Another form of promotion that works well for them is Buzz. They have a quality product and it pushes itself when people tell each other about it.
They also promote the game by publishing reviews online on popular game review sites like pocketgamer and ign.
Angry Birds does not need to advertise through television and radio because that would be a waste of funds. Their current marketing communications work well for them because it is reaching the right kind of audience.
Marketing Communications can be either ATL (above the line) that caters to the mass like televison, radio, newspapers etc. or BTL (below the line) that caters to a niche audience like buzz (word of mouth), sales promotion, direct marketing etc.
Angry Birds main form of promotion is through use of social media. They have an extremely popular facebook page which has over 25 million likes as well as a twitter with about 6 million followers.
Another form of promotion that works well for them is Buzz. They have a quality product and it pushes itself when people tell each other about it.
They also promote the game by publishing reviews online on popular game review sites like pocketgamer and ign.
Angry Birds does not need to advertise through television and radio because that would be a waste of funds. Their current marketing communications work well for them because it is reaching the right kind of audience.
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