Price

The reason for Angry Birds success was its low price. The game offers a lot for a very low price compared to other games. When Angry Birds was launched, people were used to games on other platforms at very high prices. On the iOS, it came out as a free version and also as a paid version with many more levels but even the paid version was for 0.99$ which is the lowest value for an app on the iOS. People found this to be a very affordable price for a game and were very willing to pay it.

It was important for Angry Birds to be that cheap because the product was new in the market and people had no idea what it was about. So to even get people to try the product they had to download it first which is why their free to play strategy worked. Once the game had been downloaded, customers thought that 0.99$ was an extremely valid price to pay for such a product. Angry Birds continues to be available at the lowest prices in the market when compared to other games. This pricing strategy that it adopts is known as value pricing.