Brand

Brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Angry Birds has become a brand in itself. What started off as a mobile app game for the iOS is now associated with so many games and merchandise. Even though the game has been created by Rovio, the brand that has been established is Angry Birds. The symbol associated with it is not the Angry Birds logo but the Red Bird.

Rovio's strategy was to monetize on the fame that the game initially achieved. They did this by creating merchandise like Angry Birds t-shirt, mugs, plush toys, keychains and much more.

The Brand Elements of Angry Birds are the following:

 

Logo

Angry Birds also does a lot of co-branding. They have co-branded with star wars to create 2 Star Wars Angry Birds games. They have also co-branded with the movie Rio to create the Angry Birds Rio game.