Customer Value

Customer Percieved Value is the value that a customer believes he gets from buying and using the product. It is the tradeoff between what a customer gets and what he gives while acquiring and using the product.

Thus for value to be created, what the customer gets from buying and using the product has to exceed what he gives.

Customer Benefit while acquiring and using Angry Birds:

• Product Benefit- The product itself is an easy to use game. It can provide hours of entertainment and fun. It is also a quality product with good artwork and sound (important elements when it comes to apps).
• Services Benefit- Once the app has been purchased, in case of any performance issues, there is an option to contact the company directly and let them know and they will address these issues
• Personnel Benefit- Since it is a product that is purchased online, and comes through directly to your device there are no personnel involved
• Image Benefit- The Angry Birds brand itself has gained immense popularity. The customer knows that the brand ensures quality and delivers on a certain entertainment quotient

Customer Cost while acquiring and using Angry Birds:

• Monetary Cost- Angry Birds costs Rs. 55 for the iPhone and Rs. 170 for the iPad. It is quite cheap when you compare it to other similar means of entertainment. (A pc game costs approx Rs. 500; an Xbox game costs approx Rs. 2000; Rs. 55 or 0.99$ is the minimum an app can cost on the app store)
• Energy Cost- The app is freely available across platforms, easy to find in the respective app stores. Thus the energy cost to acquire the app is almost negligent.
• Time Cost- Similar is the case with the time cost. The app can be purchased with a simple tap on your device. The entire procedure will not take more than a few minutes.
• Psychological Cost- The psychological costs refer to the consumer’s mental stress or emotional labor during the shopping experience which isn't a factor in the case of Angry Birds.