About Angry Birds

Everyone who is familiar with the smartphone and tablet gaming scene has heard of the name Angry Birds. The game is probably the “largest mobile app success the world has seen so far”.

Angry Birds is a puzzle video game developed by Rovio Entertainment that started the Angry Birds franchise. The game was first released for iOS in December 2009. Since that time, over 12 million copies of the game have been purchased from the iOS App Store, which has prompted the company to design versions for other touchscreen-based smartphones, most notably those using the Android, Symbian and Windows based operating systems. It has since expanded to video game consoles and for Pcs.

Under the Brand umbrella of Angry Birds, Rovio Entertainment has launched several other products (other games) that ride on the brand value of Angry Birds. 

There is also a market for merchandise featuring its characters and even long-term plans for a feature film or television series.

The game has seen combined 1.7 billion downloads across all platforms and including both regular and special editions, which is quite a commendable feat.

Marketing Definition by AMA with reference to Angry Birds:

• Marketing is the activity (Demand Creation and Supply),
  
• set of institutions, and processes for creating (Products i.e. Apps, toys, merchandise),
• communicating (promoting Angry Birds),
• delivering (Products and after sale services including in app purchases and updates),
• and exchanging offerings that have value for customers (Brand Image, quality, after sale-services, Value for money, entertainment quotient i.e. Easy and fun to play), clients, partners, and society at large’.