Organization Buying Behaviour

Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

Organization behavior slightly varies from consumer buying behavior because organizations usually buy in bulk rather than single buying. Also the relationship between the buyer and a seller in case of organizational buying is a more personal one. 

For a mobile gaming app there is no physical raw material required for the development of the product. What is required however is services that include the game design/concept/idea etc., the game art and the game code (programming). Most game studios carry the entire operation from beginning to end. Others might choose to outsource some aspects of the game development process. When Rovio developed Angry Birds, they had in-house game design and programming, however the Art was outsourced to a popular artist called Sam Pratt.

Another aspect that a gaming studio has to look into is publishing. As with book publishers or publishers of DVD movies, video game publishers are responsible for their product's manufacturing and marketing, including market research and all aspects of advertising. When Angry Birds was published, Rovio wasn't as big as it is today and hence publishing was outsourced to Chillingo. However, today Rovio has its own publishing and licensing wing.